Size the market.
Find the demand signals.

Practical market research for business opportunity evaluation. TAM/SAM/SOM sizing, demand signal analysis, trend identification, and customer spending patterns — with honest confidence ratings on every number.

Get the Skill Part of Starter Kit

Real data, honest confidence ratings

The skill reads your existing opportunity brief for context, then runs targeted research based on your priorities. It uses live web search to find real data — and is upfront about what it could and couldn't verify.

  • Reads existing opportunity brief for context
  • You choose research priorities (sizing, demand, trends, spending)
  • Live web search for real data and signals
  • Bottom-up market sizing (not top-down guesses)
  • Triangulates from multiple sources
  • Honest about uncertainty — flags low-confidence numbers
> /market-research Reading opportunity context... Found: brief.md for Practice Management What's most important to find out? 1. How big is this market? (TAM/SAM/SOM) 2. Is demand growing or shrinking? 3. Who's already spending money on this? 4. What are people searching for? 5. What are the trends? > 1, 3 Researching market size... Found: Global accounting software market $19B (2024), growing 8.5% CAGR
01

Be Honest

"I couldn't find reliable data" is more useful than a made-up number.

02

Triangulate

One source is an anecdote. Three sources pointing the same direction is a signal.

03

Demand, Not Hype

Press coverage doesn't equal market demand. Look for spending and search signals.

04

Bottom-Up

"10,000 companies × $500/mo = $60M" beats "the AI market is $200B".

05

Cite Sources

Always include where you found data so it can be verified.

Where to look for real demand

Market size numbers are useful, but demand signals tell you whether people are actively looking for a solution right now. The skill tracks multiple signal types and rates their strength.

  • Google Trends — search volume and trajectory
  • Reddit/forum activity — people asking for solutions
  • Job postings — companies hiring for this problem
  • Startup funding — investor money flowing in
  • Conference activity — talks, tracks, and dedicated events
## Market Research Summary TAM/SAM/SOM TAM: $19B global accounting software SAM: $3.2B practice management segment SOM: $180M AU/NZ SMB accounting firms Confidence: Medium (2 sources) Demand Signals Signal Strength Source Google Trends Growing 5yr uptrend Reddit activity Strong r/accounting Job postings Moderate LinkedIn Startup funding Strong 3 raises 2024 Conference talks Growing AccountingTech